How to Attract Investors: A Subjective Guide to the Mindset of Investors and their Requirements

There are great musicians who cannot read music sheets, and reading music sheets does not make you a great musician. The same goes for entrepreneurs and investors, formal knowledge about business theory and money does not automatically lead to success – but it can help. More and more entrepreneurs believe that the route to success is blocked, unless they get a bit of help from investor money. They often forget that money does not make the success – only the excellent business case does – sometimes in combination with investor money. Attracting investors and live with them as co-owners is also a big challenge. Getting investors “on board” is like a marriage with a pre-defined divorce (investors exit). The shareholders agreement is both a “marriage certificate” and a “divorce agreement”. The webinar addresses the challenges connected to developing a convincing business case, investor search and negotiation.